Design Ops

I care about the personal ambitions of each member in my team and those around me. Learning the strengths and weaknesses allows my team to fill in gaps and run agile. I create opportunities based on what I’ve learned on how to best lean on their strengths and to provide experiences for professional growth. I believe regular check-ins, and mentorship are important. Regardless who you are on my team.

My main objective is to set my team up for success. I aspire to build a team to be transparent, honest, supportive, and authentic. When they give me insight on challenges or successes, it provides information needed to support future actionable items/decisions.  I encourage curiousity, and autonomy to take initiative. I believe that we learn best when we fall. Change will inevitability happen, and transparency towards what actions I’m taking garners trust.

I encourage curiousity, and autonomy to take initiative.

I want to work with those who can mentor me in this space, so that I may continue to provide this culture to the teams I’m on wherever I am at.

I come with years of experience working with at risk youth in treatment facilities. It provides me with the sensitivity for structure, support, and need to provide secure environment to harness positive efforts.

Servant Leadership



Case Study : Masimo formerly Sound United

My team scaled to include additional 4 overseas contractors in 2023. An additional 3 digital designers and 1 video production editor. Proactively, I created an onboarding training schedule and resources to help the new team members get acclimated with our brands, and our processes. Including, documenting where to find information, recordings of how our process works, and how we utilize our platforms to our file naming system. I schedule regular check-ins, and host workshops to ensure that my team is set up for success.

I helped organize and build a DAM via SharePoint for Creative Services, that house working files and final files – allowing us to have access to the development of creative content and providing us ability to support and collaborate. This also allowed us to be able to share historical files, aligns the department on creative content goals.

Morale and talent retention is important to me. I want to create an environment where my team can thrive.

After 18 months, we were able to see the fruits of the labor. No longer were we known for missing deadlines, morale was improved, creative had a better understanding of the project delivery requirements. There was better documentation and tracking. On top of it all, we were able to gather data and record the capacity and workload based on types of project and IC.

Morale and talent retention is important to me. I want to create an environment where my team can thrive. My team regularly gives me feedback and I do regular check-ins.

Case Study: Fresh Interactive

With our small agency, our process needed to be agile and flexible. Making sure that we are thoughtful, intentional, and also pushing the boundaries on the products we build for our clients. I was leading the small creative team and we worked closely with the in-house engineering team. I helped build, and organize design files on Sketch app, and also acquiring additional software that helped streamline our processes. An example of this would be the implementation of Abstract app for version control, that Sketch did not have a the time. This ensured that the team could work collaboratively on the same files and also access the most current creative. 

Step 1
Identifying the types of projects that the team encounters. Being able to bucket the categories allowed me to see if there were crossovers or redundant steps taken.

Step 2

Once I’ve identified the categories, I explored the process for each type. Below is a chart I created for referencing. On the left column, I list the stakeholders. Each row identifies the process and how each stakeholder is involved and at what level. 

Step 3

In this step, I created a visual workflow and integrated the feedback loop. Being able to show how the process, idealistically, should run to optimize and produce creative that met our objective and the client’s needs – if not to overachieve as well.

The last step was the actual training, and implementation. In order to ensure that the process could be followed whenever possible, I would prompt when necessary or take feedback and continue to refine the process so it fit our working model.

We were able to showcase and capture the information needed from ideation to production. This increased the trust we received from clients and also helped us build better products.

UX/UI Process