Leadership Approach
We bring out the best in one another.
How I Lead
My approach centers on creating an environment where people feel empowered to do their best work. This means:
Regular Connection: I prioritize consistent check-ins, upskilling opportunities, and mentorship. Growth doesn't happen by accident—it requires intentional investment.
Transparent Communication: Change is inevitable, and I believe transparency about the "why" behind decisions builds trust. When my team understands the context, they can contribute more meaningfully to solutions.
Autonomy with Support: I encourage curiosity and initiative. Some of our best learning happens when we take risks and stumble. My role is to create the safety net that makes experimentation possible.
Two-Way Feedback: I aspire to build teams that are transparent, honest, supportive, and authentic. When team members share both challenges and successes, it gives me the insight I need to provide better support and make informed decisions. We bring out the best in one another.
What Shapes My Approach
My leadership philosophy is deeply informed by years working with at-risk youth in treatment facilities. That experience taught me the power of empathy, the importance of process-oriented thinking, and how to design environments that bring out people's strengths. Those principles continue to shape how I lead creative teams today.
I'm always learning. I seek out mentors who can help me grow as a leader, because I believe the best way to provide a strong culture is to continuously evolve my own practice.
Core Values
Servant Leadership — My success is measured by my team's success
Honesty — Direct, kind, and constructive communication
Transparency — Sharing context and decision-making rationale
Curiosity — Encouraging questions and exploration
Authenticity — Showing up as my whole self and inviting others to do the same
Case Studies
Sound United — Leading design operations across four premium audio brands
Fresh Interactive — Art direction and creative leadership in a fast-paced agency environment
Honesty — Direct, kind, and constructive communication
Transparency — Sharing context and decision-making rationale
Curiosity — Encouraging questions and exploration
Authenticity — Showing up as my whole self and inviting others to do the samE