PayoffBranding Development2022

Fintech – Costa Mesa, CA

Brand development, leading marketing campaign efforts from print to digital, visualizing eight financial personalities, pitch deck.

Branding, Illustration / Visualization, Marketing Campaign - Print & Digital

Visualizing the Financial Personalities

The Storyteller and the Oasis are opposites from one another and are based off of levels of Extraversion. The pattern for storyteller shows a network and inter-connection between groups (social circles) while the oasis is on an island alone and isolated from others.

The Ten Personality Patterns

I developed visual patterns based off of the characteristics of each financial personality archetype. For example, an Ambassador is high on agreeableness and tends to be the type that connects with others in social groups so the patterns interconnects with each other. While the contrarian goes against the grain, and is a reversal of the houndstooth.

Personalized Business Cards
Each company member would have a personalized business card with the back side featuring the financial personality of the holder. The idea for this was to create conversation around the science behind the financial archetypes.